Contemporary Wedding Photography
In the early days, way back in the year 2000, the conversion to digital by photographers was met with scepticism and doubt by many of my colleagues and friends. A doubt and scepticism not too far removed from the situation that happened over 30 years ago when Rupert Murdoch moved his newspaper business to Wapping. He fired anyone who refused to work with the new digital technology. The ‘unknown’ in both industries was the advancement of digital technology and the world-wide-web, known by everyone today as the internet. It was only a few years ago in the late ’90s; photographers didn’t have websites, emails or the ability to shoot digital files. So much change, and it has happened very quickly. Literally overnight.
The book, Contemporary Wedding Photography, albeit written in 2005 and published in December 2006 is about wedding photography at that time. An era when digital technology became financially accessible to photographers. Based on the Wedding Photography business of Julie Oswin, a professional photographer since 1994, the book includes advice on the preparation and planning of your wedding photography and has useful checklists, tips and provides step-by-step sequences to give inspiration and successful shooting. A lot of the content 13 years on, is still relevant today. The Photoshop section and editing part of the book is dated 2005, so in the grand scheme of digital technology, it was pretty much out of date when the book was published. The technology is nowhere near as sophisticated as the latest computers and the software we use today, including Photoshop and Lightroom.
Digital technology has allowed us, as photographers, to expand our creative repertoire, both in photography and in the presentation of our images. I was extremely doubtful of the new technology at the beginning of 2001. However, I had an opportunity to work with Epson Europe and Nikon on their stand at Focus on Imaging (now known as The Photography Show) held at the NEC, in March 2001. After the show, I decided to take a leap of faith and sold all of my ‘film’ camera equipment and converted to a Digital SLR, the Nikon D100. I never looked back!
With the advancement of technology for photographers, as exciting as it has been, there has been some significant ‘big’ casualties in the industry. Businesses that were sceptical of change who either decided not to take the digital route or were slow to keep up with the technology simply went out of business. As a full-time photographer since 1994, with the increase of competition for photography work amongst photographers, it has been sad to see so many established trade companies, friends and colleagues disappear from the photographic industry. As image makers we had to adapt to the new technology, we had to change our cameras and take on the role of processing our images and learn to work in the world of computers.
Digital technology has accelerated at an unbelievable rate since 2001 and wedding photography has become accessible by anyone who owns a digital camera. Gone are the days of medium format film cameras used by the majority of photographers at weddings. Today, the computer is the ‘light room’ and not the ‘darkroom’, software like Photoshop, Lightroom and album design software have all contributed to this. The ability to manipulate your images in post-production has been a no-brainer to keep up with technology and the industry.
Since the introduction of affordable DSLR cameras, wedding photography has become about storytelling, capturing the emotions and atmosphere of the day through a documentary style of photography far removed from the ‘classical’ wedding photography, without the additional cost of buying rolls of film and lab processing. In the ‘old days of film,’ it was the average to shoot 60-100 images on film; every shot had to count, and every picture taken used in the preview book and then the wedding album. It was inevitable that digital cameras became the go-to camera to photograph weddings. With the technology came the freedom to shoot as many images as you wanted without the additional costs of processing.
Wedding photography is a fluid environment for photographers and there isn’t any room for complacency. Gaining expertise and training with the ever-evolving technology and continuing to move forward within the industry is a must.
Stand still and the photography industry, together with digital technology, will pass you by.
– Julie Oswin
THE PHOTOGRAPHY MASTERS 2018 IS NOW FULLY BOOKED
LEARN TO MASTER YOUR PHOTOGRAPHY BY LOXLEY COLOUR“After a hugely successful inaugural year, we are delighted once again to support The Photography Masters 2018 wedding photography training course. This spring, immerse yourself in every aspect of wedding photography. Enjoy exclusive access to everything you need to know to take your wedding photography business to new heights. From the 30th April to 3rd May, this inclusive residential training course is designed to help photographers perfect their wedding photography skills, taking lessons and guidance from true masters of the art, John Parris, Julie Oswin, Ozzie Malik and Justin Harris. Working as a wedding photographer is incredibly demanding. Master your craft like never before with education and advice from four uniquely positioned wedding photographers, with years of industry experience between them. This definitive course will cover every aspect of running a successful wedding photography business. From posing and lighting to album design and sales, you’ll get exclusive access to skills, tips and hacks that make life as a wedding photographer a success.
LEARN FROM THE BESTImmersed in the beautiful surrounds of the Chateau Impney, in Droitwich, Worcestershire, you’ll join celebrated wedding photography masters John Parris, Julie Oswin, Ozzie Malik and Justin Harris. Each photographer offers a unique style and proven approach to running a successful wedding photography business and, for four packed training days, their knowledge is at your disposal. Enjoy classes, workshops and live demos on all aspects of wedding photography. Discover the art of the customer interview, booking clients and planning and preparing ahead of the main event. Learn to direct and pose couples, understand and control available light, capture the first dance by embracing low light and much more. Hone your skills to better promote your business, price your packages perfectly and design beautiful albums for increased profits. Learn everything you need to know, in four intense and inspiring days of training. This residential training workshop is inclusive of meals, accommodation and all guidance and workshops. All you need is your camera, notebook, enthusiasm and a thirst for knowledge.
GRAB YOURSELF THE LAST REMAINING PLACETo ensure each member gets the best out of the course, places are extremely limited but are selling fast. To find out more about The Photography Masters 2018 and confirm your place, BOOK NOW” LOXLEY COLOUR – VISIT OUR WEBSITE
PHOTOGRAPHY MASTERS - 2018
JUST ONE PLACE LEFT!
The Photography Masters ultimate wedding photography course is an opportunity for any photographer wanting to learn more about photographing a wedding.
The workshop covers off-camera flash using speed-lights and video lights, evening photography, posing and photographing groups, bridal portraiture, photographing the groom, business of weddings, editing, photoshop, designing albums and so much more!
This is not a workshop not to miss.
GRAB THE LAST PLACE! This will be a fantastic learning experience! Don’t delay – CLICK on the button tab below to reserve your place!
” I had such a fantastic week on so many levels! The hard work that was put into this course before and during the week goes way beyond anything I have been on before, and you provided a “complete 5-star experience package” that just ticked all the boxes. A week packed full of practical and theory lessons from amazingly talented trainers in the craft of wedding photography mixed with massive amounts of fun and laughter, which I truly believe everyone of us felt.
It was great to get to know all of the photographers in person. I do find it hard being away from home and my family but this was just amazing, and I really felt part of our “Masters” family. I hoped that the week would encourage me to take more wedding bookings and it did. I felt, totally inspired…
I cannot thank the team enough and the whole group for making 2017’s Photography Masters such a wonderful training week. Everything was perfect! I will stop rambling now.
Can’t wait to book on the next one, oh wait a minute, I already have! Thank you, everyone, see you in April 2018
Learning and understanding the Business side of Photography is definitely NOT the glamorous side of photography. The business side of this job to so many photographers seems boring and unexciting!
But, believe me, when I say this, it really is important! You can be the most brilliant photographer in the world, take amazing photographs but without knowledge on pricing your product, marketing, and understanding how to sell your photography you might as well be throwing cash out of the window.
I am running two Business Courses during November, one in Northern Ireland (Sun 6th Nov – limited places available) and one in the East Midlands , Junction 22 M1 (Sun 20th Nov).
So come inside from the cold and find out more!