Creative Light Magazine
CREATIVE LIGHT MAGAZINE – ISSUE 33
Creative Light Magazine
– Julie Oswin
Creative Light Magazine
Creative Light Magazine
– Julie Oswin
In the early days, way back in the year 2000, the conversion to digital by photographers was met with scepticism and doubt by many of my colleagues and friends. A doubt and scepticism not too far removed from the situation that happened over 30 years ago when Rupert Murdoch moved his newspaper business to Wapping. He fired anyone who refused to work with the new digital technology. The ‘unknown’ in both industries was the advancement of digital technology and the world-wide-web, known by everyone today as the internet. It was only a few years ago in the late 90’s; photographers didn’t have websites, emails or the ability to shoot digital files. So much change, and it has happened very quickly. Literally overnight.
The book, Contemporary Wedding Photography, albeit written in 2005 and published in December 2006 is about wedding photography at that time. An era when digital technology became financially accessible to photographers. Based on the Wedding Photography business of Julie Oswin, a professional photographer since 1994, the book includes advice on the preparation and planning of your wedding photography and has useful checklists, tips and provides step-by-step sequences to give inspiration and successful shooting. A lot of the content 13 years on, is still relevant today. The Photoshop section and editing part of the book is dated 2005, so in the grand scheme of digital technology, it was pretty much out of date when the book was published. The technology is nowhere near as sophisticated as the latest computers and the software we use today, including Photoshop and Lightroom.
Digital technology has allowed us, as photographers, to expand our creative repertoire, both in photography and in the presentation of our images. I was extremely doubtful of the new technology at the beginning of 2001. However, I had an opportunity to work with Epson Europe and Nikon on their stand at Focus on Imaging (now known as The Photography Show) held at the NEC, in March 2001. After the show, I decided to take a leap of faith and sold all of my ‘film’ camera equipment and converted to a Digital SLR, the Nikon D100. I never looked back!
With the advancement of technology for photographers, as exciting as it has been, there has been some significant ‘big’ casualties in the industry. Businesses that were sceptical of change who either decided not to take the digital route or were slow to keep up with the technology simply went out of business. As a full-time photographer since 1994, with the increase of competition for photography work amongst photographers, it has been sad to see so many established trade companies, friends and colleagues disappear from the photographic industry. As image makers we had to adapt to the new technology, we had to change our cameras and take on the role of processing our images and learn to work in the world of computers.
Digital technology has accelerated at an unbelievable rate since 2001 and wedding photography has become accessible by anyone who owns a digital camera. Gone are the days of medium format film cameras used by the majority of photographers at weddings. Today, the computer is the ‘light room’ and not the ‘darkroom’, software like Photoshop, Lightroom and album design software have all contributed to this. The ability to manipulate your images in post-production has been a no-brainer to keep up with technology and the industry.
Since the introduction of affordable DSLR cameras, wedding photography has become about storytelling, capturing the emotions and atmosphere of the day through a documentary style of photography far removed from the ‘classical’ wedding photography, without the additional cost of buying rolls of film and lab processing. In the ‘old days of film,’ it was the average to shoot 60-100 images on film; every shot had to count, and every picture taken used in the preview book and then the wedding album. It was inevitable that digital cameras became the go-to camera to photograph weddings. With the technology came the freedom to shoot as many images as you wanted without the additional costs of processing.
Wedding photography is a fluid environment for photographers and there isn’t any room for complacency. Gaining expertise and training with the ever-evolving technology and continuing to move forward within the industry is a must.
Stand still and the photography industry, together with digital technology, will pass you by.
– Julie Oswin
Learning and understanding the Business side of Photography is definitely NOT the glamorous side of photography. The business side of this job to so many photographers seems boring and unexciting!
But, believe me, when I say this, it really is important! You can be the most brilliant photographer in the world, take amazing photographs but without knowledge on pricing your product, marketing, and understanding how to sell your photography you might as well be throwing cash out of the window.
I am running two Business Courses during November, one in Northern Ireland (Sun 6th Nov – limited places available) and one in the East Midlands , Junction 22 M1 (Sun 20th Nov).
So come inside from the cold and find out more!
Pay £95 and receive SIX one-hour mentoring sessions to develop your photography skills and the presentation of your images. Learn how to enhance your photographs for your Clients, Competitions and Qualifications.
The sessions are personalised for you and are via video link and the sharing of computer screens. Julie offers mentoring and support on the following:-
Editing + Photoshop | Finishing Images | Panel Layouts for Qualifications | Image Presentation | Improving your Photography | Constructive and helpful Critique Sessions and more…
[Normal Price is £175 – Black Friday Offer will save you £80 – Pay Only £95 – offer closes Friday 30th November 2018]
Julie has an incredible eye – she just knows what makes photos work. Her invaluable advice has been the main catalyst in helping me develop my photography over the last couple of years and on top of that, I always walk away from our training sessions with a smile on my face.
THE PHOTOGRAPHY MASTERS – 2018
The Week that Was!
Welcome! I wanted to share with you some of the feedback we have received from the photographers who attended the 2018 Photography Masters. We have received cards, flowers, emails, text messages and phone calls, the trainers and I have been overwhelmed by the response to this successful UK residential course. Here is a little insight into the week that was, May 2018.
The course SOLD OUT with 18 delegates attending. The weather for the week wasn’t very hopeful as rain was forecast on a daily basis. But, we were fortunate, the rain didn’t stop play until the fourth day! But, in true British wedding photographers style, we continued working in the rain as you would have to do on a wedding day, and to quote John and Sandra Parris “our job doesn’t stop because of the rain…we carry on.”
The photography trainers this year have been fantastic, they shared their knowledge and expertise generously with the delegates and nothing was too much trouble. The venue, staff and the food were superb which all contributed to a great week and added to the atmosphere.
I would personally like to take this opportunity to personally thank John & Sandra Parris, Justin Harris, Ozzie Malik for doing such a fantastic job. Not forgetting Vicki who looked after us all and made sure everything ran smoothly. And, last but not least, the photographers who made the week so special.
See below for a little video created of the ‘behind the scenes images of the week.’
“I attended The Photography Masters course this year in May 2018 which was held at the fabulous venue, Chateau Impney Hotel. I can’t even begin to express my appreciation for the knowledge and confidence I have gained since this course. Although I have been photographing weddings for ten years, I had kind of fell out of love with photographing them. I booked your course several months in advance with the idea of learning new skills and hopefully let me fall in love with my wedding photography again! And I did!
Since the course, in May I have now photographed five weddings and my images have changed for the better. I wanted to learn about using off-camera flash and I have now upgraded my lights to put into practice all my new skills. At weddings now I am so excited to get my bride and grooms outside and into the grounds and give them something different to anything I have photographed before.
Your course covered everything for me, natural lighting, looking for the right light, making available light and also providing light (OCF) Your Wedding Photography Masters also offered so much more than I expected with new techniques from photographing to editing. You have somehow managed to re-lite my passion for wedding photography and for that I am most grateful.
I would love to be able to do your course again next year but with bookings, I can’t. However, I feel there is so much to be learnt within the four-day residential course that I have booked my second shooter on the next course in May 2019. There is not much more I can add, but a whole hearted thank you, Julie, for putting on this course and for the knowledge I have learnt from the course and the new friends I made. Thank you is all I can say”.
Delegate, The Photography Masters – 2018
“The atmosphere between the students and the trainers”
“The course exceeded my expectations! Amazing! I am coming to the next one! And my least favourite part of the course was that it came to an end”.
“The whole experience was fantastic, the trainers, the venue, my room, the food and the course material”.
“A great variety of teaching styles and content”
“My least favourite part of the course? Oh yes, having to go to bed early”
The winner of the Fundy ‘Lite’ Album Software was Lisa Scott.